To you, doing your best, in big ways and small. To the ones figuring it out day by day, loving a child through it all. This one is for you.

There's a kind of love you felt before they were even here. Before names, before first cries, before you knew who they would become. The ancient Greeks called it storgē (στοργή) — the quiet, instinctive love we have for the children in our lives. Steady, certain, and always there for them.

This May and June, we're running one unified campaign — storgē — to celebrate the love that was there before the first cry, and stays long after. As part of that, we've curated a small, considered collection: play Together. Carefully chosen for the mornings you sit down beside them, the pieces that move between siblings, and the toys that earn a permanent place in your home long after the playing is done; so that they may play 好.

Here's what we chose, and how you can play with it together.

abel Mini Golden Ratio Wooden Curves

Slow down and look at the world together.

Nature hides its most beautiful patterns in plain sight: in the curl of a shell, the spiral of a fern, the arc of a wave. Abel Mini's curves follow that same ancient geometry. Stack them, balance them, arrange them side by side. Then ask your little one, "Where have you seen this shape before?" The answer will most likely surprise you both.

MAGNATILES Micromag 70-Piece Set (with ARTLINE Chalk Markers)

Build something. Then write on it.

Build something together, then write on it.

The Micromag tiles are magnetic, translucent, and endlessly combinable. But what makes this set something else entirely is the whiteboard surface that lets parent and child draw directly onto their creation. With our ARTLINE chalk markers, the possibilities are endless. Label the rooms of a house you built together, leave a secret message inside the walls, write "I love you" on a tile and leave it on the fridge door for them to find. These are wet-wipe erasable so you can leave a new message for tomorrow. 

Construction, creativity, and connection in one session on the floor.

Cloud B Lovelight Buddies

Your voice, for the nights you can't be there.

A parent's voice is the first sound of storgē a child ever knows. Before words make sense, before the world makes sense, there is that voice. Lovelight Buddies, Finley Fawn and Billy Bunny lets you record a message, a lullaby, a whispered goodnight, and give it to your child to hold in the dark. For the nights when you cannot be there, your voice can be.

Cuboro Standard Sets

The game where both of you are genuinely needed.

Precision-carved Swiss beechwood cubes, channels on the surface, tunnels hidden inside, and a marble that follows whichever path you build for it if you've built it well together. One of the rare toys where a young child and a parent sit at the same table and both are genuinely challenged. A child places blocks and watches in delight. A parent thinks three moves ahead. Each contributes what they can. Each is stretched by what the other brings.

GRAPAT Together Set

A set that makes room for everyone.

Look closely and you'll notice something quietly remarkable — no two figures are the same. Different shapes, different colours, different sizes. Every one of them distinct, every one of them belonging. When a child plays with these figures, questions arise naturally: about what makes each one special, about difference as something to celebrate. These are not conversations you plan. They happen in the quiet moments of play — and this set creates exactly that space.

Ostheimer Family Animals

For the stories they'll carry long after the animals are put away.

Before children can say the word "family", they understand it through play. Each hand carved Ostheimer figure has its own quiet, distinct character inviting little ones to arrange their own version of the world. A mama and her young. A father standing watch. A whole family gathered. Parent and child play side by side, each telling a story the other will hold onto long after the animals are put away.

GRIMM'S Inmotion Mini Magnetic Puzzle Set

The one where you try to look ridiculous together.

Two magnetic figures. Thirty-two colourful wooden pieces. One player strikes a pose — arms up, leg kicked out, mid-tumble — and the other tries to mirror it exactly. Then swap. The Inmotion set turns looking at each other into the game itself. A parent trying to recreate a child's sprawling, impossible pose is storgē in its most joyful, undignified, irreplaceable form.

SENTOSPHERE Art & Creation Sets

Something that has both of you in it.

There is a difference between following instructions and making something. The steps are the same. But somewhere between the first fold and the last piece placed, decisions happen. This colour, not that one. A little more here. Hold it just a second longer.

The Arts & Creations sets are built for both at once. The technique is learnable, and the choices are genuinely yours. A child discovers what their hands can do. A parent remembers that they can still be surprised. Somewhere between the instructions and the instinct, something appears that neither of you would have made alone.

Keep it. It has both of you in it.

Every piece in this collection was chosen with one thing in mind — that the best thing you can give a child isn't a toy. It's yourself, showing up, day after day. These are just the things that make it a little more joyful to do that. play 好.

Shop play Together →

For many of us growing up, play was reserved as a reward for something accomplished - “Finish your homework and you can go play.” Even now, it is rarely seen as an accomplishment in itself. However, many early childhood educators testify that much can be gleaned from play time. Basic milestones, like fine motor skill development, are achieved during play. Critical thinking and problem-solving skills are vital in many situations, as is the determination necessary to sustain certain play scenarios. As such, many good toys are made to make the most of play. 

The best toys meld learning and fun at their core. Here are some we believe to provide holistic play value in learning environments both in the classroom and at home: