To you, doing your best, in big ways and small. To the ones figuring it out day by day, loving a child through it all. This one is for you.

There's a kind of love you felt before they were even here. Before names, before first cries, before you knew who they would become. The ancient Greeks called it storgē (στοργή) — the quiet, instinctive love we have for the children in our lives. Steady, certain, and always there for them.

This May and June, we're running one unified campaign — storgē — to celebrate the love that was there before the first cry, and stays long after. As part of that, we've curated a small, considered collection: play Together. Carefully chosen for the mornings you sit down beside them, the pieces that move between siblings, and the toys that earn a permanent place in your home long after the playing is done; so that they may play 好.

Here's what we chose, and how you can play with it together.

abel Mini Golden Ratio Wooden Curves

Slow down and look at the world together.

Nature hides its most beautiful patterns in plain sight: in the curl of a shell, the spiral of a fern, the arc of a wave. Abel Mini's curves follow that same ancient geometry. Stack them, balance them, arrange them side by side. Then ask your little one, "Where have you seen this shape before?" The answer will most likely surprise you both.

MAGNATILES Micromag 70-Piece Set (with ARTLINE Chalk Markers)

Build something. Then write on it.

Build something together, then write on it.

The Micromag tiles are magnetic, translucent, and endlessly combinable. But what makes this set something else entirely is the whiteboard surface that lets parent and child draw directly onto their creation. With our ARTLINE chalk markers, the possibilities are endless. Label the rooms of a house you built together, leave a secret message inside the walls, write "I love you" on a tile and leave it on the fridge door for them to find. These are wet-wipe erasable so you can leave a new message for tomorrow. 

Construction, creativity, and connection in one session on the floor.

Cloud B Lovelight Buddies

Your voice, for the nights you can't be there.

A parent's voice is the first sound of storgē a child ever knows. Before words make sense, before the world makes sense, there is that voice. Lovelight Buddies, Finley Fawn and Billy Bunny lets you record a message, a lullaby, a whispered goodnight, and give it to your child to hold in the dark. For the nights when you cannot be there, your voice can be.

Cuboro Standard Sets

The game where both of you are genuinely needed.

Precision-carved Swiss beechwood cubes, channels on the surface, tunnels hidden inside, and a marble that follows whichever path you build for it if you've built it well together. One of the rare toys where a young child and a parent sit at the same table and both are genuinely challenged. A child places blocks and watches in delight. A parent thinks three moves ahead. Each contributes what they can. Each is stretched by what the other brings.

GRAPAT Together Set

A set that makes room for everyone.

Look closely and you'll notice something quietly remarkable — no two figures are the same. Different shapes, different colours, different sizes. Every one of them distinct, every one of them belonging. When a child plays with these figures, questions arise naturally: about what makes each one special, about difference as something to celebrate. These are not conversations you plan. They happen in the quiet moments of play — and this set creates exactly that space.

Ostheimer Family Animals

For the stories they'll carry long after the animals are put away.

Before children can say the word "family", they understand it through play. Each hand carved Ostheimer figure has its own quiet, distinct character inviting little ones to arrange their own version of the world. A mama and her young. A father standing watch. A whole family gathered. Parent and child play side by side, each telling a story the other will hold onto long after the animals are put away.

GRIMM'S Inmotion Mini Magnetic Puzzle Set

The one where you try to look ridiculous together.

Two magnetic figures. Thirty-two colourful wooden pieces. One player strikes a pose — arms up, leg kicked out, mid-tumble — and the other tries to mirror it exactly. Then swap. The Inmotion set turns looking at each other into the game itself. A parent trying to recreate a child's sprawling, impossible pose is storgē in its most joyful, undignified, irreplaceable form.

SENTOSPHERE Art & Creation Sets

Something that has both of you in it.

There is a difference between following instructions and making something. The steps are the same. But somewhere between the first fold and the last piece placed, decisions happen. This colour, not that one. A little more here. Hold it just a second longer.

The Arts & Creations sets are built for both at once. The technique is learnable, and the choices are genuinely yours. A child discovers what their hands can do. A parent remembers that they can still be surprised. Somewhere between the instructions and the instinct, something appears that neither of you would have made alone.

Keep it. It has both of you in it.

Every piece in this collection was chosen with one thing in mind — that the best thing you can give a child isn't a toy. It's yourself, showing up, day after day. These are just the things that make it a little more joyful to do that. play 好.

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Play is one of the most powerful ways children learn about the world. Through play, they explore ideas, build skills, and develop creativity. It can also teach something bigger — how to care for the planet.

Sustainable play encourages families to choose eco-friendly toys that are thoughtfully designed, long-lasting, and meaningful for development. Instead of disposable toys that are quickly forgotten, sustainable toys invite children to create, explore, and return to play again and again.

At playhao, we curate toys that support open-ended, imaginative play — from natural wooden toys to creative building sets like Plus-Plus.

You can discover some of these thoughtful toys in our 🧺Easter Basket collection, where small gifts are chosen for their creativity, durability, and lasting play value.

What Is Sustainable Play?

Sustainable play supports both child development and environmental responsibility.

Sustainable toys are often:

• made from responsibly sourced or durable materials

• designed for open-ended play

• long-lasting enough to be reused for years

• finished with safe, non-toxic materials

Because these toys do not dictate exactly how children should play, they encourage imagination, experimentation, and storytelling.

Why Sustainable Play Matters

Creativity and imagination

Open-ended toys allow children to invent their own ideas. A set of blocks might become a castle, a forest village, or even a rocket ship. Without a single “correct” way to play, children naturally develop creativity and problem-solving skills.

Healthy child development

Many sustainable toys support multiple areas of learning at once. Building and stacking strengthen fine motor skills, while construction toys help children explore shapes, balance, and spatial reasoning. Imaginative play also supports language and storytelling.

Better for the planet

Sustainable toys focus on durability and responsible materials. Wooden toys, construction sets, and open-ended play materials are often designed to last for years and can even be shared between siblings or passed down.

Sustainable Toys That Grow With Children

Many classic toys support sustainable play.

Wooden toys encourage creativity, sensory exploration, and open-ended building. In our Easter Basket collection, items like GRIMM'S Decorative Figures (Rabbit, Rabbit with Basket, Calendula) provide children with imaginative storytelling opportunities, while GRAPAT Hop and Peep and GRAPAT Aurora Eggs let kids sort, stack, and create playful scenes. Crafted from responsibly sourced wood with non-toxic finishes, many wooden toys are sourced from sustainably managed forests (look for the FSC® seal), making them durable, biodegradable, and an environmentally thoughtful choice for play. Simple open-ended designs encourage imagination rather than specific programmed actions, allowing the toy to remain relevant as a child's developmental needs change.

Plus‑Plus building sets offer another sustainable favourite for creative play. In the Easter Basket collection, we feature Plus‑Plus Chick 100 pcs Tube and Plus‑Plus Bunny 100 pcs Tube, colourful interlocking pieces that let children build cheerful chicks, playful bunnies, houses, animals, patterns — anything their imagination designs. Produced in Denmark using wind-powered energy, the blocks follow a no-waste production process where excess plastic is re-ground and repurposed, and are made from food-grade Low-Density Polyethylene (LDPE) and ABS that are 100% recyclable and free from BPA, PVC, and phthalates.

Cloud B sleep companions, such as Dream Buddies Benny Bunny and LoveLight Buddies Billy Bunny, help create calming bedtime routines while incorporating eco‑conscious design. Billy Bunny uses recycled fabrics and a rechargeable sound module, reducing disposable battery waste, while both provide soft, comforting companions for children.

Several of these creative toys can be found in our 🧺Easter Basket collection, perfect for small gifts that inspire lasting play.

Creating a Sustainable Play Environment

Creating a sustainable play space doesn’t mean replacing every toy. Small changes can make a big difference.

Choosing quality over quantity often leads to deeper engagement in play. Rotating toys can also keep playtime fresh while reducing clutter and overstimulation.

Most importantly, child-led play allows children to explore freely, invent their own stories, and develop curiosity about the world around them.

Sustainable play isn’t just about toys — it’s about nurturing creativity, responsibility, and imagination that can grow with children for years.