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SmartGurlz™ opens a world of fun for fashion doll-loving girls of all ages and at the same time inspiring interest in the technological world with self-balancing robots.
teaching girls to code
SmartGurlz™ is a brand new line of friendly robots and action dolls that engages girls ages 6 and up in Science, Technology, Engineering and Math (STEM).

Connected via smartphone or tablet this robot plunges girls into the heart of the action and allows for great play fun.

The more girls see themselves in science, the more girls will end up excelling, experimenting, and discovering in STEM fields.

The SmarGurlz universe plays an important part as our character stories provide insights into the worlds of Science, Engineering and Math. The dolls are young college students grappling with studies, friendships, daily adventures and after-school jobs.


"Take, for example, SmartGurlz, designed to encourage girls to code.

“I started SmartGurlz because I couldn’t find any robots or drones that involved themes that would appeal to my daughter,” says Sharmi Albrechtsen, founder and chief executive.

“Girls like to role play; have stories and purpose. The idea with SmartGurlz is to add robotics to the world they already have; dolls, dollhouses, furniture. Our dolls have ride-on robotic scooters that are app-controlled and can be coded using Scratch, which allows young people to creatively build and collaborate and understand the basics of robotics, spatial reasoning and programming logic.”

("Extract from Educational Tech Toys: For Life or just for Christmas?", E&T Engineering and Technology, Published Dec 2016)

“Lets build a community of tech girls so they can share, communicate and mentor each other”

Describe the Brand in One Sentence? 

“A tech toy that teaches  6-12 years girls how to code”

– Sharmi Albrechtsen, co-founder, SmartGurlz

"Coding is the language of the future, and every girl should learn it. As I've learned from watching girls grow and learn in our classrooms, coding is fun, collaborative and creative."

- Reshma Saujani, Founder and CEO of Girls Who Code 

"I'm a firm believer that computational thinking is a civil right.  It's as important as reading, writing and speaking."

“John Seely Brown says the future belongs to those who embody both the qualities of homo sapiens, man who knows; and homo faber, man who makes. In my mind, that is the definition of a smart citizen in a smart nation.”

Ayesha Khanna, Founder, 21C Girls


Note: They are fitted with a few 9 direction sensors.

Introduction video

Getting Started

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