Carl Oscar


We focus on function, color and design for food and beverage related products and have a passion for developing smart solutions for both children and adults

Everything started with a


Ten years ago, in the beginning of 2007, our son Carl was sitting in his car seat drinking from a juice box. That resulted in lots of spills and mess when he squeezed it, and most of the contents ended up on his clothes and in the car. At that moment the idea for a juice box holder was born and finally it became our first product. Our children Carl, currently 13 years old and Oscar, 11 years have named the company and also gives us constant inspiration and ideas for new products.

/Annika & Niclas



Not impossible

Our working background is from the outdoor industry where we together have a total of 30 years experience. Annika has worked with customer service, shipping, marketing and communication. Niclas with production, purchasing, product development and logistics. Good functionality and high quality are fundamental within the outdoor industry. This knowledge and experience, we want to share with all who bring food and beverages on the go. Therefore, we combine function with color and design. Our goal is to provide affordable and functional products that make our customers’ everyday lives a bit easier while they are also fun and inspiring to use.



Inspired by Life

The aim of our design and colors is to attract both adults and children no matter where you live and what culture you come from. Good functionality is obvious.

We focus on our own family’s needs and desires when it comes to developing new features and functions. We are very pleased to note that the inspiration from our everyday life also works in other cultures and continents. Today, our products are represented among children and adults in Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, Ukraine, Estonia, Latvia, Czech Republic, Great Britain, Holland, Belgium, Spain, Portugal, Taiwan, South Korea, Philippines, Russia, Bahrain, Qatar, Oman, Kuwait, Australia, Guatemala, Mauritius, United Arab Emirates, France, Saudi Arabia, Italy, Lithuania, Singapore, Indonesia, Canada, Greece, and Cyprus.


We look forward to the future ...